Consumer protection measures are intended to ensure:

Consumer protection measures are specifically designed to ensure the safety of products sold to the public. These measures are critical in establishing regulations and standards that manufacturers and retailers must adhere to, ensuring that the items consumers purchase do not pose health risks or safety hazards. By implementing safety standards, government bodies and consumer advocacy groups work to minimize incidents of harm caused by faulty or dangerous products, thus enhancing consumer trust and confidence in the market.

While other options may pertain to different aspects of commercial transactions, they do not directly address the core purpose of consumer protection. For instance, flexible pricing, maximum profit for retailers, or the promotion of luxury brands do not inherently involve the safeguarding of consumer health and safety, which is the primary focus of consumer protection legislation and practices.